What is domain name?
Domain name is the address of your website. In other words, you can say that domain name gives identity to your business or idea of blogging. A domain name is a friendly name of your website that is used by users to locate your website or blog. So, if you are thinking to take your business online then domain name is very important factor to be considered.
How to choose domain name?
Tips to choose the best domain name
Choose keywords according to your business and try to include in your domain name. Keywords in your domain name will increase your SEO. For example, you have gift store in Nainital, you can choose like giftstorenainital.com.
Keep it simple, short, and easily memorable
Choose simple domain name that everyone can easily remember your website. For example, you choose domain name like youforfavouritegifts.com, then it is totally waste. No one will remember your domain name. So, it is better to choose short and simply domain name like amazon.com, flipcart.com, swiggy.com. Easy to pronounce. Experts recommend domain name length of 6 to 14 characters.
Include targeted area
If your business is local or it is expanded in particular region then try to include area name, city or state in your domain name. For example, handicraftdelhi.com
Don’t use numbers and hyphens
Domain names with numbers and hyphens are not easily memorable and difficult to type. So, you should avoid numbers and hyphens in domain names.
Use appropriate domain name extension
Suffixes like .com .us .org are called extensions. You should think about long time and choose extension according to your domain name and purpose of website. Top level domains are very important, some are listed below:
- .co : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
- .me : blogs, resumes or personal sites.
Protect and build your brand
To maintain brand, buy domain names with different extensions and register your brand name. Check the availability of the brand name on each social media platform you want to use for creating network for your business.
Branded name vs generic name
Branded names are always unique and stand out from competition. Generic domain name usually stuffed with keywords and unmemorable. It is up to you how and where you want to use such domain name. Always try to use brand domain name.
Take help from online tools
There are number of tools and websites from where you can find domain names and check the availability of that domain name you want to purchase.
Be careful while buying existing domain name
When you going to buy any existing domain name, check performance history of that domain and take help of wayback machine or who.is to check history of existing domain name. So, you get the information of activity on that domain.
At last I want to tell you that be quick because domain names are sold out quickly nowadays. So, what are you waiting for? Choose your domain and register it now.