Are you using internet? Are you using smartphones? Answers of such questions will tell you why digital marketing becomes important factor to grow your business. Digital Marketing means to promote your business and services via internet.
Importance of Digital Marketing
- Branding: Branding your business image on internet through social media, websites and mobile app. For that you are not supposed to be a big company. Small business has their own targeted traffic and image of services.
- Growth of small business: Small businesses can reach to their audience and customers easily through application and social media. Your business can grow 30% to 40% more by having online presence.
- Cost effective: Digital marketing is more cost effective than traditional marketing. Small business can grow faster with limited budget. 28% of marketers suggest to shift their advertisement budget from traditional market to digital market.
- Easy interaction with customers: Nowadays it is so easy to communicate with your leads and customers with the help of chatting services, e-mail marketing and social media.
- Building trust with customers: When your business is having online presence, you can easily build trust and awareness of your services and products via reviews and testimonials. Your clients can share their own stories regarding your business and services.
- Generate more revenue: As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. You can generate more revenue through personalized offers and special services to your existing customers.
- Caters to the mobile users: Usage of mobile for internet and social media is increased day by day. Through digital marketing you can easily reach targeted audience for mobile advertisements. Mobile advertisements will increase by 125% by 2018.
Conclusion: Digital marketing helps to grow your business with lots of tools and analysis your targeted audience.